Description of Services

The Marketing & Communications (MarCom) department helps SRJC programs and departments to ensure communications are clear, consistent, and aligned with SRJC’s brand and identity. We provide services in design, campaign coordination, press releases, photography, and social media to help reach the right audiences and advance districtwide objectives.

To deliver the best results, each service requires specific inputs. Please review the guidelines below for what we provide, what we need, and the timelines to keep in mind.

Timelines
To ensure quality and alignment, please submit your requests (using the service request form) at least two weeks prior to your desired delivery date. Some services require additional lead time:

  • Campaign Coordination: at least 3 weeks before expected launch.
  • Press releases: at least 2 weeks before the release date.
  • Social Media: 10-14 days before your post date.

We do our best to accommodate urgent requests; however, we cannot accept anything submitted with less than two business days’ notice, and we cannot guarantee on-time delivery for requests submitted with less than the recommended lead time.

Graphic Design

We create designs that communicate clearly and meet SRJC’s approved visual standards across print and digital channels.

What we do

  • Create print and digital files that meet SRJC’s approved visual standards.
  • Produce brochures, posters, postcards, logos, apparel art, and package design
  • Develop social media graphics, PowerPoint templates, static video images, and more


What We Need From You:

  • Final, proofread copy (text + images)
  • Size (pixels or inches)
  • Due date
  • Digital images or request photography support
  • File Formats: Delivered as PDF or PNG. Additional formats available upon request.

For large-scale or more complex design projects, please arrange a consultation with our senior designer before submitting a ticket.

Campaign Coordination

We provide end-to-end campaign management to ensure SRJC initiatives are visible, consistent, and effective across print, digital, and in-person channels.

What We Do:

  • Plan campaigns: recommend platforms, schedules, and budgets
  • Produce assets: print ads, posters, brochures, rack cards, digital ads, displays
  • Manage budgets: obtain quotes, process requisitions, invoices, and provide reporting


What We Need From You:

  • Budget code for paid advertising (including social media) or print jobs
  • Campaign web URL
  • For broadcast/digital radio ads:
  • English broadcast radio: 70-75 words
  • Spanish broadcast radio: 60-65 words
  • Pandora digital radio: 75 words
  • Spotify digital radio: 500 characters

 

Press Releases

We help share SRJC news with the broader community by preparing and distributing press releases and coordinating media relations to highlight SRJC initiatives, events, and achievements. Connect with our Senior Director, who can assist you in supporting your media relations efforts.

What We Do:

  • Write and edit press releases
  • Format and/or identify appropriate images
  • Distribute to targeted media contacts and manage follow-up inquiries
  • Maintain relationships with local media outlets
  • Post on the SRJC News Center and website

What We Need From You:

  • Who, what, where, why, and when
  • Contact name, phone, and email
  • 1–2 compelling quotes from different sources
  • 1–2 original, horizontal, high-resolution images (150–300 dpi)
Photography

We provide photography services that directly support SRJC’s marketing and enrollment objectives, including advertising campaigns, brochures, website, and other institutional promotions that advance districtwide initiatives. These services are provided at MarCom’s expense to ensure consistent, high-quality representation of SRJC.

For event or project photography not tied to these purposes, departments can use internal staff or student assistants with the support of our Smartphone Photography & Video Tips guide, or check out a camera from our equipment pool. If professional photography support is needed, MarCom can connect you with previously approved photographers or videographers.

We also maintain the SRJC photo bank and can assist with selecting images for websites and promotional materials.

Important Notes:

  • All images produced through MarCom remain the property of SRJC.
  • Photography is limited to SRJC-sponsored and aligned with the college’s mission
Social Media

We support the creation of accessible and engaging content for SRJC’s social media platforms. To help us plan and deliver effectively, please provide the key details – who, what, where, when, and why – along with any photos or videos. Flyers or graphics with embedded text are not accessible or effective on social media.

For sizing and formatting guidelines across platforms, see Platform Requirements

For consultations or training, contact the Marketing & Social Media Coordinator at sstefanescu@santarosa.edu