Social Media Guidelines

Updated: September 2023
Prepared by: Simona R. Stefanescu, Marketing & Social Media Coordinator, Office of Marketing & Communications, Santa Rosa Junior College


INTRODUCTION:

Internet-based social media communication platforms are an integral part of connecting with students and the community. Whether disseminating information, sharing successes, or providing a resource for answering questions, social media is a tool that can effectively and efficiently assist in building community at the college. Because it is a powerful communication tool, district employees' use of social media should be intentional, well-planned, and in line with the college’s goals and mission.

The guidelines apply to the following types of social media accounts:

  • Official SRJC social media accounts – created and managed by the Office of Marketing & Communications.
  • SRJC departments and programs' social media accounts. Since they publicly represent and market the college programs, those should be approved by the Marketing & Communications Office, created by Marketing & Communications in collaboration with the requester, and managed by the respective department/program staff or faculty.

The content and posts on SRJC social media accounts are bound by the following policies: